Are immersive metaverse experiences the future of e-commerce?
I recently authored an op-ed for The Drum on the future of customer experiences, enabled by emerging technologies such as the metaverse, virtual reality and artificial intelligence. Find an excerpt from my article below:
“Last week, Ralph Lauren unveiled a virtual showroom called the 888 House to celebrate the launch of the RL 888 handbag collection. A sucker for all things immersive, I dove into Ralph Lauren’s new virtual experience.
Many such branded experiences are currently accessible via browser and mobile, and they’re likely to become even more popular following next year’s release of the Apple Vision Pro headset.
These virtual spaces present a range of exciting new opportunities: they enable us to chat with other customers through virtual avatars, which can transform online shopping into a more social experience; integrated AR filters allow us to try on virtual products; repeated visits lead to the accrual of digital collectibles, which provide us with access to exclusive brand perks; and we might even be greeted by AI-powered personal shopping assistants, which can offer personalized recommendations based on our unique tastes.”
To read more, you can access the full article here.
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