Free Resources For Marketers to Upskill in Web3
A fundamental guide for founders, marketers and creators to kickstart their Web3 onboarding journey and stay up-to-date with trends.
The internet is the best place to get a world-class education on web3, but 99% of people don’t know how.
I’ve spent 100s of hours listening to, reading, researching and asking some of the smartest people in Web3, how they upskill. Whether you’re a founder, marketer or creator these recommendations will help equip you to get off the sidelines and become a player in this rapidly evolving landscape.
Here are 10 free resources you can leverage today, to upskill in Web3:
Note: I will be regularly updating this guide with new recommendations.
Podcasts:
Bankless (and their spinoffs: Green Pill & Overpriced JPEGs)
Breaks down technical topics in a very simple way
Fantastic guests including: Vitalik, Gary Vee, Balaji Srinivasan
Easy to follow interview style
Frequent drops
2. Web3 with a16z
Awesome line up of guests
Deep dive into exploratory web3 topics and key trends like the ETH merge, decentralised content-creation and cycles of computing.
Useful parallels between the Internet today and the rapidly-evolving world of web3, to put concepts into context
3. Metaverse Marketing by Cathy Hackl
Deep dives into how brands are leveraging emerging technologies (i.e. Metaverse, Web3) to redefine marketing and customer experiences.
Interviews marketing thought leaders across Web2 & Web3.
Particularly relevant to marketers, brand strategists and founders who are exploring the potential applications of web3 for their business.
Focuses on the practical applications of Web3 for brands, including digital twins, new commerce models and customer journeys, community management, digital identity
4. Boys Club
Entertaining and personable hosts - Natasha & Deana
Focuses on interviewing female web3 thought leaders and builders - Evin (Disco.xyz), Steph Alinsug (Seed Club)
5. On the Ledger (Ariel Wengroff)
Podcast by Ledger, the crypto security company.
Interviews with leaders across Web2 and Web3 to bring the best across industries and explore their perspectives on the future of crypto, including Keith Grosman (Time), Betty from DeadFellaz and Huda from Huda Beauty.
Frequent drops
Newsletters:
Bankless
Daily recaps on trending topics and recent events to both upskill while keeping a finger on the pulse - e.g. The collapse of FTX, improving transparency through Proof of Reserves, Eth valuation fundamentals.
Detailed guide on how to go “bankless”:
The Milk Road
Simple breakdown of daily crypto events
Entertaining
Bite-sized summaries
Link: https://www.milkroad.com/
3. A16z crypto weekly
Deep dive into exploratory web3 topics with deep insights on each, delivered via email format. Topics include: use cases for NFTs, Zero-knowledge proof, Crypto policy and regulatory roundups.
Read perspectives from the best in the web3 landscape including Kevin Rose, Chris Dixon.
Breaks down complex concepts into succinct email updates - i.e. topics such as Consensus, SNARKs.
Weekly / Frequent drops
4. Seed Club Bulletins
Weekly round-up of their recent episodes and blogs
Job opportunity postings for those looking for Web3 based roles
Key learnings and takeaways on Web3 topics (incl Token Models, Community-Market Fit, DAO Leadership) from the Seed Club Accelerator program.
5. Future of the World by Misha Da Vinci
Comprehensive blog posts delivered via email on emerging technology topics, including Exponential technologies, fulfilment economies.
Here’s a twitter thread that she wrote on top 100 people to follow in Web3: https://bit.ly/3fZXJ9i
