How is AI powering the future of fashion?
From jackets with temperature control to avatars marketing and modelling the latest designer looks, AI-powered tech is revolutionising the creation of fashion and changing the way that we shop.
I recently authored an op-ed for The Australian on how AI is powering the future of fashion.
Find an excerpt from my article below:
“In the fast-paced world of haute couture and street style, one recent technology has taken centre stage: OpenAI‘s ChatGPT. From marketing campaigns to the runway, artificial intelligence is transforming the creation and consumption of fashion.
The convergence of generative AI and the fashion industry marks a pivotal moment, akin to when fashion brands first embraced search and social media. As social media‘s evolution brought both challenges and significant rewards, so does the promise of AI, which is poised to deliver unprecedented levels of creativity and connection between brands and consumers.
Some exciting trends we’re seeing:
Surrealism in fashion and marketing
Digital-first fashion and a wearable world
The shopping experience redesigned
As AI-powered fashion takes centre stage, it prompts a critical question: will creatives be replaced or empowered by AI‘s potential?”
Access the full article here.
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