How small businesses are reaching Gen Z using GenAI
Small businesses that master AI-powered marketing can appeal to Gen Z consumers and gain a competitive business advantage.
I recently authored an op-ed for Forbes Australia on how Australian businesses can use Generative AI to reach the Gen Z consumer.
Find an excerpt from my article below:
Australian small businesses face unique challenges when it comes to targeting the Gen Z consumer, including rising costs to serve, shifting customer channels and meeting heightened social responsibility expectations.
Gen Z represents $360 billion in global spending power and exhibits distinct characteristics, shaped by their digital upbringing. They are not only well-informed shoppers but also hyper-connected, purpose-driven, and vocal in their support for brands aligned with their values.
The recent leadership changes at OpenAI have undoubtedly shaken up the AI landscape, signalling a shift in the industry’s dynamics.
However, amidst this shift, one thing remains clear: generative AI is here to stay and offers a wealth of opportunities for small businesses to meet the evolving needs of Gen Z consumers.
Access the full article here.
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