Native Drop: Meta has just slid some powerful AI into your pocket
We release regular LinkedIn and Twitter content that breaks down AI and Web3 concepts and brand case studies. Here are some of the highlights from the last few weeks.
Welcome to the new subscribers who have joined us since the last newsletter! We release regular LinkedIn and Twitter posts that break down AI/Web3 concepts and brand case studies that are likely to drive mainstream adoption. Here are some of the recent highlights that you may have missed:
Over the weekend, you may have noticed Meta quietly slid some powerful AI into your pocket. Here's what it means for your customers:
Mark Zuckerberg recently announced an update to Meta’s AI models, launching it’s most advanced model yet, Llama 3.
Llama 3 has a standalone app (meta.ai) and is also integrated into Instagram, WhatsApp, Messenger and Facebook - with a focus on making it easier to use across Meta’s apps.
While using these apps you can access real-time information from across the web, create animations and have them updated in real-time.
💡 What I’m excited about is how this opens up new possibilities for everyday interactions between consumers and AI assistants.
Curious to see how Meta leverages their AI assistant to enhance product discovery (by integrating with ads, influencer content and recommendations) on apps like Instagram, and how this is going to change the way we shop and discover new information online.
Having access to unlimited information has made younger generations like Gen Z, less committal to brands than their previous counterparts. They’re redefining the consumer journey to purchase, with consumption today being an infinite loop of inspiration, connecting with communities and staying loyal to experiences rather than products.
The availability of AI in everyday tools will mean that customers and employees will expect more intuitive interactions with websites, customer service teams and internal systems, mirroring the seamless experiences they have with AI in their personal lives.
How do you think this is going to impact your clients, customers and the teams you work with?
Find a link to the post here.
The robots have arrived! Boston Dynamics, a leading robotics company, recently unveiled Atlas, a new robot designed for practical use.
Atlas's role is to automate tasks on Hyundai's factory assembly line. It's been designed to move in the most efficient way possible to complete a task, rather than being constrained by a human range of motion.
Robots are on the brink of becoming mainstream. Here are three reasons why, according to this article from MIT Technology Review:
💡 Cheaper hardware is making research more accessible:
Robots are expensive, but new, cheaper robots are lowering the barrier to entry for researchers, enabling more experimentation and development in robotics. For example, a team from Stanford University recently built a system called Mobile ALOHA that learnt to cook with the help of 20 human demonstrations and data from other tasks.
💡 Advancements in AI:
AI is giving robots the ability to learn new skills and adapt to new environments faster than before. Google launched a model called RT-2, which gets its general understanding of the world from online text and images, translating this understanding into robotic actions.
💡 Data availability:
Unlike chatbots, which can be trained by using billions of data points from the internet, robots need data specifically created for robots. Right now that data is very scarce, but an initiative from Google DeepMind is looking to change that. Last year, Google DeepMind collaborated with 34 research labs to create data sets featuring robots performing 527 skills, such as picking, pushing, and moving.
What do you think?
Find a link to the post here.
Are Augmented Reality (AR) filters the future of brand storytelling?
💡 In today's TikTok-driven era, with new brands emerging daily and the marketing funnel no longer being linear, marketers face the challenge of moving customers beyond discovery to repeat purchases.
💡 80% of Gen Z consumers agree that they are exposed to more brands and advertising than any other generation (according to Vogue Business). Younger consumers are grappling with the fact that their primary marketplace — social media — is also their entertainment centre, social hub, learning platform, and news source, making shopping a medley of influences and mindsets.
💡 As young people consume more content than ever, it’s getting more difficult for brands to cut through the noise. As a result, retailers are behaving more like media companies.
💡 Films, the original form of immersive experiences, have long been a medium for fashion brands to engage customers and tell their stories beyond the runway.
💡 Cartier recently launched an AR experience with Snapchat for their iconic Trinity ring. AR filters, like this one by Cartier, and spatial computing experiences (enabled by the Apple Vision Pro) are the logical next step towards innovative storytelling in fashion and standing out from the competition.
💡 These tools enable brands to place customers at the heart of a narrative and involve them in branded content.
What do you think?
Find a link to the post here.
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