Native Drop: Will this piece of technology eventually replace your laptop and smartphone?
We release regular LinkedIn and Twitter content that breaks down AI and Web3 concepts and brand case studies. Here are some of the highlights from the last fortnight.
Welcome to the new subscribers who have joined us since the last newsletter! We release regular LinkedIn and Twitter posts that break down AI/Web3 concepts and brand case studies that are likely to drive mainstream adoption. Here are some of the recent highlights that you may have missed:
Will this piece of technology eventually replace your laptop and smartphone?
Last month, Humane debuted its AI pin - A product they believe will be the successor to the smartphone.
The Humane AI Pin is a small wearable gadget that attaches to your clothes using a magnetic battery pack. It allows you to make phone calls, send texts, play music, and check emails by tapping the device. The Pin is controlled by taps, hand gestures, and voice commands. It also has a laser which projects images and text onto a user’s hand.
Humane designed the Pin to be less invasive and comfortable for all-day wear, aiming to provide powerful computing while allowing users to remain present. Humane aims to move away from screens and phones, focusing on more natural interactions with AI-powered assistants.
It is priced at $699 USD with a monthly fee for unlimited calling, texting, and data and access to AI models from Microsoft and OpenAI.
Why does this matter?
Whether it’s an AI pin or wearable smart-glasses as launched by Meta last month, we are slowly transitioning away from screens and phones, driven by tech giants like Apple, Google, and Meta.
Traditional apps will eventually become obsolete as we transition towards AI-powered assistants that we interact with using natural language. The real promise of wearable AI is that it’s there to quietly collect knowledge about your life and turn it into action.
But like any paradigm shift in computing, the revolution will be driven not by the most-hyped technologies, but the most essential designs that solve a real problem.
Whether the AI Pin will be the trigger for mainstream adoption of mixed realities, only time will tell. What do you think?
Find a link to the post here.
I jumped into L’Occitane's new Christmas-themed digital store. Set in a cozy cabin in the French Alps, I strolled through the virtual store and was able to collect hidden items to unlock a discount code for my purchase. Beyond customer engagement, we’re seeing virtual experiences evolve with use cases that bring real value for brands and consumers.
My favourite examples from the last month:
Balmain is using virtual experiences to personalise the online fitting experience for customers.
They partnered with BODS to allow customers to create personalised avatars and dress them in tailored Balmain pieces.
Improper fit accounts for ~70% of returned online fashion purchases. This experience aims to boost consumer confidence and reduce returns.
E.L.F. BEAUTY is using virtual experiences to enable Gen Z to build new skills and express themselves authentically online.
They introduced a Roblox experience, focused on creating dream start-ups and gamifying the development of entrepreneurial skills.
This is based on the insight that 50% of Roblox's Gen Z users prioritise expressing themselves through their in-game identity and 62% aspire to become entrepreneurs (Forbes, 2023).
Porche spoke about it’s metaverse vision, with examples such as:
Designers using the metaverse for virtual vehicle interior design
Collaborative customer feedback before production
Digital twins of factories
Find a link to the post here.
I was recently on a panel where we discussed how generative AI is impacting advertising. The rise in popularity of gen AI tools comes at an interesting time, when the economic climate finds many businesses cash-strapped.
Here are my thoughts on how businesses can leverage generative AI in their advertising efforts:
Generative AI can be a valuable co-partner in better understanding your customers:
ChatGPT and Bard can be effective empathy assistants, helping define clear objectives and compelling messaging for each customer segment.
Advertisers can use OpenAI’s new Custom GPT functionality to create personal business advisors that help simulate customer conversations and create tailored content for different audience groups based on their personas.
Generative AI can reduce the resources spent in developing ad campaigns:
GenAI tools can step in as a creative partner for small businesses; fast tracking content production and helping advertisers experiment with messaging variations to identify the most effective versions for SEO and ad performance.
Last month, LinkedIn launched it’s AI-powered feature to help advertisers set up optimised campaigns quickly - the AI analyses the advertiser’s website and past ads to recommend a campaign.
Generative AI can enable greater personalisation at scale:
Dynamic ad placement, AI chatbots and conversational targeting are just a few ways generative AI is shaping the future of customer personalisation.
Google Ads now uses query-based generative AI to create highly relevant ad content based on a user's search query and preferences - e.g. If a user searches for "best running shoes," the AI can dynamically generate ad copy and visuals that highlight the latest running shoe offerings.
According to Salesforce, 53% of advertisers believe generative AI will transform their role, in the areas of content creation, data analysis and optimising SEO strategy.
What do you think? Have you tried out any of these use cases?
Find a link to the post here.
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